Peugeot is considering a new version of the 508 estate as it seeks to diversify beyond its current hatchback and SUV lineup.
The original 508, a mid-sized executive car, entered the market in 2010 to compete directly with vehicles like the Volkswagen Passat, Skoda Superb, and Volvo S60/V60. It was available in both a sleek four-door fastback and a much-requested estate variant.
Despite its potential, the 508 struggled with sales over its two generations, particularly in the UK, where it saw just 7,000 sales of the Mk2 model before being pulled from the market at the end of 2024. Production officially ceased in spring 2025, leaving no plans for a third generation.
However, Peugeot’s CEO Alain Favey hints at a shift in strategy. He indicates that the company is open to exploring new segments as it defines its future lineup. He suggests there could still be room for a vehicle similar to the 508 estate.
“Everyone, including us, is introducing a variety of appealing SUVs,” Favey stated. “There is a clear sense that something different needs to emerge in the market, and every manufacturer is contemplating this.”
When asked if this could lead Peugeot back to producing estates, Favey responded, “Why not? We had to discontinue the 508 due to insufficient demand. We are now investigating options after the SUV boom. There may be a fitting solution for that market segment in the future.”
He continued, “Whether it will be a traditional station wagon or something else entirely is uncertain. However, we are not ruling out any possibilities. If we can find a viable approach for that market, we will certainly re-enter it.”
The appeal of conventional estate cars has diminished since the launch of the original 508, largely due to the rise of SUVs. Yet new entrants like the BYD Seal 6, Toyota bZ4X Touring, and Subaru E-Outback could serve as direct competitors for an eventual Peugeot 508 successor.
